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From Surowiecki at New Yorker:
The Ghost of Jeremiah Wright
"In the last week of the election, the National Republican Trust PAC has spent millions of dollars on airtime for an ad featuring some of Jeremiah Wright’s more notorious sermons, and blaming Barack Obama for staying in Wright’s church until it became politically inconvenient. The ad initially ran in three key states, but the more recent ad buys were on the major networks. This morning, the PAC actually ran the ad on CNBC, which made for a rather jarring experience: there, in the midst of ads for brokers and financial planners, was Wright inveighing against the United States of K.K.K.U.S.A. Even on its own terms, the ad has a last-gasp desperate-appeal air to it. But putting it on CNBC seemed especially peculiar. There are lots of reasons why investors might be wary of Obama (although I think his victory would be, on the whole, a plus for the market): the possibility of higher taxes, more regulation, making it easier for workers to unionize, and so on. An Election Day ad targeting those issues might have had some impact on CNBC viewers who were still undecided. But the Wright ad felt like it was coming from people who didn’t understand that the color investors care most about is green. "