In their (translated) words:
BASELWORLD 2009, the world's biggest and most essential event for the watch and jewelry industry, is being held from March 26 to April 2 2009 in Basel, Switzerland. WOW provided the main movie to enhance Citizen's booth at the week long event.
The theme of the movie is infinite possibilities for Eco-Drive, Citizen's new model in its range. We cohesively combined images and meanings of constant change and energy in Tokyo with the infinite possibilities of Eco- Drive. We hoped to express how the enormous energy of Tokyo dynamically circulates.
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