From Economist:
"WADING through the welter of political analysis around Germany's elections, a thought came to me as I was reading Der Spiegel's take on the unexpectedly strong showing by the Pirate Party, an activist group campaigning for looser online copyright laws and freedom of speech on the internet.
I have a hunch that a good chunk of the Pirate Party's relative success (it picked up about 13% of young, first time male voters, according to first estimates, and about 2% nationwide) comes from its inspired name (borrowed from the Pirate Party in Sweden, which sent its first MEP to the European Parliament this year).
Would either party have attracted quite so much media attention, let along voter support, if it had been called the Campaign for Copyright Reform, or the Free Internet Alliance? If you doubt me, just check out Spiegel's photo-gallery of happy young male supporters in eye-patches, tricorn hats and the rest.
This is not to carp. These parties clearly have tapped into a seam of political opinion. But they are also a brilliant piece of branding."
TW: I can see Glenn Beck at the head of the American version soon enough...
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