Ever Wonder Why Marketing Is So Important...

TW:...because form beats substance, always has always will. Folks get uptight about it but it is what makes the world go around where information is diffused, contradictory and obsfucated willfully.

From the Economist:
"WHAT do the Christian Coalition, GM, General Electric and Shell have in common with the NRDC, the BlueGreen Alliance and the AFL-CIO?

They all signed their names to this statement:
'How will America take back control of its energy future while enhancing our national security?
When will the U.S. economy regain its competitive edge instead of letting other countries corner the emerging global clean energy market?
How can we get the U.S. back on track by creating American jobs in the new low-carbon economy?
How can we protect our natural resources and future generations from climate change?
...We believe it’s time for Democrats and Republicans to unite behind bi-partisan, national energy and climate legislation that increases our security and limits emissions, as it preserves and creates jobs.'

Notice what comes first ("national security"), second ("competitive edge") and third ("creating American jobs"). Now notice what has to wait until fourth place ("protect...future generations from climate change").

It's going to take a lot of bottom-up pressure of this kind to make any greenhouse-gas bill happen in 2010. Arguments based on the climate alone—let's not destroy the climate system in defence of our inalienable right to get eight miles to the gallon—have little traction in the country right now. So its proponents are trying everything else they can: stop sending money to terrorists! Beat China in this round of high-tech competition! Create jobs! Oh, and mumble mumble climate mumble mumble.

This is the kind of thing Lindsey Graham tried out on angry constituents after signing an op-ed with John Kerry on limiting emissions. And notice the title of the Senate bill: "Clean Energy Jobs and American Power Act". No "climate" to be found. This is the only way to sell it. And even then, it's a hard sell."

http://www.economist.com/blogs/democracyinamerica/2010/01/dont_mention_climate