Paint a tree

A creative advertising campaign from DDB China and the Chinese Foundation of Environmental Protection that encourages people to walk instead of drive.



A large canvas silkscreened with a leafless tree was laid down at a busy pedestrian intersection. Large sponges saturated with environmentally friendly and easily washable green paint lined the crossing points.

As pedestrians crossed the street, their green footprints filled the tree with leaves and sent the message: every step you take helps create a greener planet.