TW: Nixon ran a classic establishment Republican campaign and lost in 1960 to JFK. By 1968 the US had changed and Nixon had found a mechanism by which to lift the Republicans for the next 40 years...
Economist:
"Nixon’s great contribution to Republican politics was to master the politics of cultural resentment. Before him, populism belonged as much to the left as the right. William Jennings Bryan railed against the eastern elites who wanted to crucify common folk on a “cross of gold”. Franklin Roosevelt dismissed Republicans as “economic royalists”. Nixon’s genius was to discover that the politics of culture could trump the politics of economics—and that populism could become a tool of the right....He also recognised that the media, which had always made a great pretence of objectivity while embracing a liberal social agenda, could be turned into a Republican weapon
Many people predicted that 2008 would finally mark the end of the Nixon era...Not quite.
Two weeks after the Republican convention, America seems to be hellbent on repeating the 1972 election. Forget about the “sunny uplands” of post-partisan politics. The American electorate is still trapped in Nixonland: a land where Democrats and Republicans exchange endless gibes about who despises whom, where simmering class and regional resentments trump all other political considerations and where the airwaves crackle with accusations about lies and counter-lies...
Yet the Republican Party’s decision to rely so heavily on Nixon’s 1972 template is nevertheless depressing. Aren’t Republicans supposed to deplore the politics of victimhood? Conservatives make a good case that treating minority groups as victims diminishes America and institutionalises dependency. But when it comes to election-time they not only play the politics of victimhood, but play it with extraordinary relish, presenting ordinary Americans as the victims of diabolical conspiracies...
The bigger question is whether the politics of resentment will be enough on its own to win an election. Rick Perlstein, the author of “Nixonland”, points out that, from Nixon’s time onwards, “culture” has always been just one part of the Republican trifecta, which also includes economic management and foreign policy. Richard Nixon and George Bush senior offered mastery of foreign policy. Ronald Reagan offered a revolutionary mixture of free-markets at home and assertiveness abroad. But this year the Republicans are left with nothing but a culture war to sell to the voters—Richard Nixon with the redeeming features left out."
http://www.economist.com/world/unitedstates/displaystory.cfm?story_id=12260881
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